Location Based Entertainment · World Premiere · 2023 — 2024

Harry Potter:
Visions of Magic

Client
Warner Bros. Discovery · NEON Global
Role
Global Creative Director
Venues
Odysseum Cologne · Tour & Taxis Brussels · Mexico City
Opened
8 December 2023
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← All Work
Overview

The world premiere and global rollout of Harry Potter: Visions of Magic — an evocative, self-guided interactive art experience exploring the most mysterious corners of the Wizarding World. As Global Creative Director at NEON Global, I led the creative and spatial design direction across the inaugural European tour: world premiere in Cologne, followed by Brussels and Mexico City. 3,000 square meters of immersive environments, responsive video content, bold architecture, and original soundscapes — sold out for months before the doors opened.

By the Numbers
130K+
Pre-sale tickets sold before
world premiere opening day
350K+
Tickets sold in first four months
of the global tour
40+
Countries represented
by visitors at Cologne
10
Prestigious awards · Ticketmaster
Germany & MUSE Creative
Inside the Experience
Newt's Menagerie · Cologne World Premiere
Newt's Menagerie · Cologne World Premiere
Room of Requirement
Room of Requirement · Cologne
Grimmauld Place
Grimmauld Place · Cologne
Ministry of Magic · Panoramic
Ministry of Magic · Panoramic
Knight Bus · Cologne
Knight Bus · Cologne
The Finale · Panoramic · Cologne
The Finale · Panoramic · Cologne
The Wizarding World
The Wizarding World · Cologne
Hall of Prophecy · Cologne
Hall of Prophecy · Cologne
Brussels · Tour & Taxis · Immersive Environment
Brussels · Tour & Taxis · Immersive Environment
Brussels · Tour & Taxis · Wand Interaction
Brussels · Tour & Taxis · Wand Interaction
Awards
Ticketmaster Germany
Blockbuster Pre-Sale Award · Best Event · Best Family Event · Highest Presale · Cologne World Premiere 2023
MUSE Creative Awards
Multiple wins · Brand Engagement Event · Live Experiences · Experiential & Immersive categories
D&AD
Shortlist · Installations · 2024 · Recognized among the world's best immersive creative work
Clio Awards
Bronze · Brand Experience & Activation · 2024 · Warner Bros. Discovery Global Themed Entertainment & NEON
"
Harry Potter fans in Germany are about to experience something absolutely spectacular and unlike anything they've seen from our iconic franchise.
Peter van Roden · SVP, Warner Bros. Discovery Global Themed Entertainment · Cologne World Premiere
Press
Blooloop
NEON presents Harry Potter: Visions of Magic — 130,000 pre-sale tickets sold before world premiere opening day
NEON Global
World premiere opens at Odysseum Cologne — sold out for months following record-breaking presale
D&AD
Harry Potter: Visions of Magic shortlisted — Installations category — among the world's best creative work
Tribeca Festival
Official Selection · Games & Immersive · 23rd Annual Tribeca Festival · New York 2024
MUSE Awards
Winner — Brand Engagement Event and Live Experiences — Experiential & Immersive 2024
AWN
Harry Potter: Visions of Magic — after sold-out Cologne run, tour expands to Brussels and beyond