The 20th annual Maxim Big Game Experience — the most anticipated party of Super Bowl weekend and voted #1 Super Bowl party by ESPN. A 40,000 square foot pop-up waterfront venue built from scratch on a private 5-acre property at Virginia Key, Biscayne Bay — with its own marina and jaw-dropping views of the Miami skyline. The Havana Nights-themed experience featured immersive brand activations, A-list performances from The Chainsmokers, Megan Thee Stallion, Rick Ross, and Lost Kings, and guests arriving by private yacht. As Creative Director I led the spatial design, environmental concepting, and immersive brand experience direction across the full venue.
This event will be the BIGGEST Maxim event in history and truly a once in a lifetime experience.