Brand Experience · VidCon 2024 · Anaheim, CA · June 2024

TikTok
Destination: Creation

Client
TikTok
Role
Senior Experiential Designer
Agency
Mirrored Media
Venue
Anaheim Convention Center · ARTIC · VidCon 2024
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Overview

TikTok Destination: Creation — a dual-format creator experience at VidCon 2024 spanning two immersive activations across Anaheim. A travel-themed creator lounge on the second floor of the Anaheim Convention Center invited creators to board a TikTok passport journey through stations covering TikTok Creator Academy, TikTok One, TikTok Shop, and CapCut — entering through an airliner tunnel lined with TikTok trend Easter eggs. The Creator Party at ARTIC on June 27th brought the travel theme to life at scale — custom LED screens highlighting UGC, laser FX stage, trend-themed lounges, and an 'up and away' video moment where creators soared through the clouds. As Senior Experiential Designer I led spatial design and environmental concepting across both activations.

By the Numbers
55K
VidCon 2024 attendees ·
Anaheim Convention Center
2
Activations · Creator Lounge
and Creator Party at ARTIC
4
TikTok product stations · Creator Academy ·
TikTok One · Shop · CapCut
4DAYS
Full VidCon run · Creator Lounge + Creator Party ·
June 26–29 · Anaheim
Inside the Experience
TikTok Destination Creation · VidCon 2024 · Anaheim
TikTok Destination Creation · VidCon 2024 · Anaheim
Creator Lounge · Anaheim Convention Center
Creator Lounge · Anaheim Convention Center
TikTok Destination Creation · Creator Experience
TikTok Destination Creation · Creator Experience
Creator Party · ARTIC · June 27 2024
Creator Party · ARTIC · June 27 2024
TikTok Trend Lounge · VidCon 2024
TikTok Trend Lounge · VidCon 2024
Up and Away · Video Moment · Creator Party
Up and Away · Video Moment · Creator Party
TikTok Destination Creation · ARTIC Anaheim
TikTok Destination Creation · ARTIC Anaheim
Creator Party · Laser FX Stage · ARTIC
Creator Party · Laser FX Stage · ARTIC
TikTok Destination Creation · VidCon 2024
TikTok Destination Creation · VidCon 2024
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TikTok Destination: Creation — at this hub for connection, creators learned how to take their content to the next level and achieve professional growth on TikTok.
Mirrored Media · TikTok Destination: Creation · VidCon 2024
Press
BizBash
TikTok's Destination Creation was the travel-themed creator lounge at VidCon 2024 — airport-inspired design at Anaheim Convention Center
Event Marketer
TikTok Destination Creation invited creators to a hub of connection — passport journey through TikTok product stations at VidCon 2024
Mirrored Media
TikTok Destination Creation — creator lounge and party produced by Mirrored Media at VidCon 2024 Anaheim
VidCon 2024
55,000 attendees at the 13th annual VidCon — TikTok named among the standout brand activations of the conference
Getty Images
TikTok Destination Creation Creator Party at ARTIC — June 27 2024 · Anaheim California · VidCon 2024
BizBash
VidCon 2024 — TikTok Creator Party at ARTIC featured custom LED screens · laser FX stage · trend-themed lounges and DJ performances