A national TV spot starring global reggaeton superstar J Balvin for Gopuff's 'Summon Your Summer' campaign. The commercial features J Balvin poolside at a luxurious estate where a mysterious cloud — a Gopuff 'puff' — rains down pool floaties, upgrades his speaker, and fills his grill with summer treats. As Senior Experiential Designer at MVRK, I was responsible for spatial layout, set design, and prop direction — creating the fully realized physical environment that brought the campaign's magical delivery concept to life on screen.
When the cloud begins raining down an array of pool floaties, Gopuff encourages viewers to summon their summer and get all their party needs delivered.