A national TV campaign starring Pete Davidson that took on 'Big Pizza' and delivered the second-highest sales month in Totino's 30-year history. Two spots — 'Pete's Pre-Game' and 'Pete's Za Party' — aired during NFL Playoffs leading into Super Bowl LVIII. As Senior Experiential Designer and Creative Director at MVRK, I was responsible for the spatial layout, set design, and prop direction across both production sets — from the conveyor belt pizza roll delivery system to the built-in air fryer hot seat — translating the campaign's absurdist humor into fully realized physical environments.
Flat Pizza has had its reign for far too long, which is why I'm teaming up with Totino's Pizza Rolls in the fight for flavor.