Location Based Experience · National Tour · 2019 — 2020

Nickelodeon
Slime City

Client
Nickelodeon · Viacom · Feld Entertainment
Role
Creative Director
Venues
Atlanta · Miami · National Tour
Opened
June 15, 2019
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Overview

Nickelodeon's first-ever pop-up experience dedicated entirely to its iconic slime — a 20,000 square foot immersive installation touring major U.S. markets. Guests rotated through a series of slime-reimagined environments: interactive slime mechanics, a nightclub-themed Slimelight room, the Great Wall of Slime, Slime Bubble-torium, and the ultimate Nickelodeon honor — getting slimed. Groups of 20 were guided through every 15 minutes, creating a tightly choreographed guest experience at touring scale across Atlanta, Miami, and beyond.

By the Numbers
20KSQ FT
Per installation · first-ever
Nick slime pop-up
20
Guests per session ·
timed entry every 15 minutes
6+
Distinct slime environments
per installation
3+
U.S. cities on the
national tour
"
Our iconic slime is the ultimate symbol of free-spirited mess and the physical embodiment of the fun and irreverent spirit of Nickelodeon.
Sharon Cohen · EVP, The Nick Experience · Nickelodeon
Press
Business Wire
Nickelodeon Slime City opens in Atlanta — first-ever pop-up dedicated to all things slime across 20,000 square feet
The Toy Book
Nickelodeon launches first Slime City experience — 20,000 sq ft pop-up dedicated entirely to iconic green slime
Atlanta Journal-Constitution
An inside look at Nickelodeon's pop-up Slime City — six experiential rooms of slime reimagined
Matador Network
Nickelodeon has created Slime City so you can live out your 90s-kid dreams
NickALive
Slime City heads to Miami at Aventura Mall — touring experience expands to second major U.S. market
Tripadvisor
Travelers' Choice Award — ranked among top-rated family experiences across tour cities