Location Based Experience · New York City · 2018 — 2020

DreamWorks
Trolls The Experience

Client
Universal Brand Development · Feld Entertainment
Role
Creative Director
Venue
218 West 57th Street · New York City
Opened
November 16, 2018
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Overview

A first-of-its-kind location-based experience bringing the colorful world of DreamWorks Trolls to life across multiple immersive floors in the heart of Manhattan. Guests followed a rainbow path through interactive environments — Troll makeovers, a musical 3D dance party, the confetti Caterbus, Critter Creek — culminating in Princess Poppy's Best Day Ever Celebration. Extended twice due to overwhelming demand, the experience ran for over 14 months and earned a Tripadvisor Travelers' Choice Award.

By the Numbers
14+
Months — extended twice
due to strong demand
1st
First-of-its-kind location-based
DreamWorks experience
20K+
Visitor check-ins
on Facebook · NYC
60-90
Minute guided experience
across multiple floors
Inside the Experience
Trolls The Experience · NYC · 2018
Trolls The Experience · NYC · 2018
Interactive Environment · 218 W 57th Street
Interactive Environment · 218 W 57th Street
Troll Village · Immersive Set
Troll Village · Immersive Set
3D Dance Party · DJ Suki Stage
3D Dance Party · DJ Suki Stage
Troll Makeover Station
Troll Makeover Station
Princess Poppy · Meet & Greet
Princess Poppy · Meet & Greet
Interactive Environment · NYC
Interactive Environment · NYC
Trolls The Experience · Multi-Floor Installation
Trolls The Experience · Multi-Floor Installation
"
We are excited to announce these additional New York City dates for DreamWorks Trolls The Experience — the continued demand speaks for itself.
Jeff Meyer · SVP Event Marketing & Sales · Feld Entertainment
Press
Business Wire
DreamWorks Trolls The Experience extends NYC run through Labor Day — second extension due to strong demand
Tripadvisor
Travelers' Choice Award — ranked among New York City's top-rated family experiences
Untapped Cities
Inside Trolls The Experience — an immersive multi-floor interactive journey through Troll Village in NYC
Mommy University
A glitterific review of Trolls The Experience — engaging, colorful and true to the movie
New York Family
Kids step inside the colorful world of Trolls — interactive exhibit runs through 2019
Kidscreen
Universal and Feld Entertainment develop first-of-its-kind Trolls location-based attraction