Fashion Experience · Los Angeles · April 2023

SHEIN X
Design Summit

Client
SHEIN
Role
Senior Experiential Designer · Creative Director
Venue
City Market Social House · Los Angeles, CA
Date
April 1, 2023
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Overview

The inaugural SHEIN X Design Summit — a first-of-its-kind day-long fashion industry event celebrating independent designers and the SHEIN X incubator program. Held at City Market Social House in Los Angeles, the summit gathered 280 creatives from as far away as Dubai for panels, showcases, and networking with fashion industry leaders. Speakers included LaQuan Smith, Laura Kim of Monse, celebrity stylist Maeve Reilly, and Hilldun Corp. CEO Gary Wassner. More than 20 SHEIN X designers showcased their personal collections, culminating in a live performance and capsule collection announcement from The Future X. As Senior Experiential Designer and Creative Director, I led the spatial design, environmental concepting, and full event production of the summit experience.

By the Numbers
280
Creatives attended ·
guests from as far away as Dubai
20+
SHEIN X designers showcased
personal collections
3K
Global designers in the
SHEIN X incubator program
$55M
Invested by SHEIN in the
X incubator program
Inside the Experience
SHEIN X Design Summit · Los Angeles · April 2023
SHEIN X Design Summit · Los Angeles · April 2023
Design Summit · Panel Discussion
Design Summit · Panel Discussion
SHEIN X Designer Showcase
SHEIN X Designer Showcase
LaQuan Smith · Laura Kim · Maeve Reilly · Gary Wassner
LaQuan Smith · Laura Kim · Maeve Reilly · Gary Wassner
SHEIN X Design Summit · City Market Social House
SHEIN X Design Summit · City Market Social House
SHEIN X Design Summit · Networking
SHEIN X Design Summit · Networking
SHEIN X Designer · Collection Showcase
SHEIN X Designer · Collection Showcase
The Future X · Live Performance · Capsule Announcement
The Future X · Live Performance · Capsule Announcement
SHEIN X Design Summit · 2023
SHEIN X Design Summit · 2023
Francesca Lazzari · Maeve Reilly · SHEIN X Mentorship
Francesca Lazzari · Maeve Reilly · SHEIN X Mentorship
"
The idea for this summit came from SHEIN X designers themselves — they wanted an educational opportunity to come together, get to know one another, and learn more about how to build their brands.
George Chiao · U.S. President · SHEIN
Press
WWD
Shein hosts LaQuan Smith, Laura Kim, Maeve Reilly at inaugural Design Summit — 280 creatives gather in Los Angeles
PRNewswire
SHEIN X Design Summit gathers hundreds of designers for showcases, panels and networking with fashion industry experts
Retail TouchPoints
Shein incubator program debuts summit to inspire emerging designers — first-ever SHEIN X event in Los Angeles
SHEIN Group
Inaugural SHEIN X Design Summit celebrates independent designers — 3,000 global creators in the incubator program
BFA
SHEIN X Design Summit — LaQuan Smith, Laura Kim, Maeve Reilly and Gary Wassner lead panels in Los Angeles
The Future X
The Future X performs at inaugural SHEIN X Design Summit — each member partners with a SHEIN X designer for capsule collection