Brand Experience · Palm Springs, CA · 2019

The Bell:
A Taco Bell Hotel & Resort

Client
Taco Bell · UEG · Edelman
Role
Senior Experiential Designer
Venue
V Palm Springs · Palm Springs, CA
Opened
August 8, 2019
Scroll
← All Work
Overview

A fully operational five-day hotel takeover that sold out in under two minutes — with 80,000 fans on the waitlist — and generated 4.4 billion earned media impressions worldwide. The Bell transformed the 70-room V Palm Springs into a precision-designed immersive Taco Bell resort: custom rooms, branded pool experience, exclusive merchandise, on-site dining, and live programming. Campaign of the Year by Marketing Dive and Grand Ex Award winner by Event Marketer.

By the Numbers
2MIN
Reservations sold out —
80,000 on the waitlist
4.4B
Earned media impressions
worldwide
2M+
Instagram posts
generated
5K+
Articles published
globally
Inside the Experience
The Bell · V Palm Springs · Palm Springs CA
The Bell · V Palm Springs · Palm Springs CA
Pool Experience · Sauce Packet Floaties
Pool Experience · Sauce Packet Floaties
Trending Now · Brand Activation
Trending Now · Brand Activation
Custom Room Design · 70 Rooms
Custom Room Design · 70 Rooms
The Freeze Room · Exclusive to The Bell
The Freeze Room · Exclusive to The Bell
In-Room Experience · Custom Bedding
In-Room Experience · Custom Bedding
The Salon · Fire Fades & Baja Manis
The Salon · Fire Fades & Baja Manis
The Bell · Brand World
The Bell · Brand World
Awards
Event Marketer
Grand Ex Award · Campaign of the Year · 2020 · Top prize in experiential marketing
Marketing Dive
Campaign of the Year · 2019 · Most impactful brand experience of the year
Shorty Awards
Brand Experience · The Bell: A Taco Bell Hotel and Resort · 2020
YouTube
#1 Trending Video · 48 hours · Jeffree Star coverage · 10.4M views
"
The Bell stands to be the biggest expression of the Taco Bell lifestyle to date.
Marisa Thalberg · Chief Global Brand Officer · Taco Bell
Press
Marketing Dive
Campaign of the Year — The Bell named most impactful brand experience of 2019
Fortune
Inside The Bell — what it's actually like to stay at Taco Bell's sold-out hotel
Event Marketer
Grand Ex Award winner — The Bell drove highest in-restaurant visits of the quarter
Dwell
Taco Bell's hotel features custom-designed rooms, a pool and branded merchandise
CNBC
Taco Bell's hotel sold out in two minutes — here's what it's like inside
Shorty Awards
The Bell garnered over 2 million Instagram posts and 1.2 billion social impressions